Cannes Lions

RABBIDS TRAVEL IN TIME

NICKELODEON CREATIVE ADVERTISING, New York / UBISOFT / 2011

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Overview

Entries

Credits

Overview

Execution

Video game titles are a great go-to gift for parents of child video game fans, although they are often conflicted as to whether or not many games too mature for their child.We sought to obtain the attention of adults with a suspensful, engaging scene. We then sought to surprise our captive audience with the big reveal of a tag that permeates the zany, silly and busy world of the Rabbids.

Outcome

The client, Ubisoft, was extremely pleased and appreciated the unconventional approach and concept for this spot. It was directly in line with the brand essence of the Rabbids franchise. They were able to introduce the game to audiences unfamiliar with the brand, including parents of the gamers.

The spot outperformed previous iterations from this franchise. Ubisoft made headway in it’s mission to expand distribution and brand awareness in the U.S. market.No specific sales figures were provided. However, the Rabbids world was introduced to a new audience, caused buzz in gaming circles and was also a popular holiday gift.

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