Cannes Lions

RADIO ADVERTISING PROMOTION

JWT, London / RADIO ADVERTISING BUREAU / 2006

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Outcome

The objective was to turn around the declining sales figures of radio advertising space. The Radio Advertising Bureau has shown an increase in interest, awareness and a rise in media sales of radio space. This was also helped by the amount of PR the ad received due to the ad being the world’s first talking press ad. The client said “We liked the fact that this was such a combative claim and the idea would let us deliver our message right in the medium we were comparing ourselves against

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