On Friday the campaign was launched via some important blogs, Twitter and Facebook.A radio commercial supported the site, and during their radio shows the Studio Brussel presenters invited people to participate.Several moonwalk banners were put on music platforms.In no time eternalmoonwalk.com was booming all over the Internet.Every day a new top ten of the best moonwalks was posted online, inspiring people to join and enjoy.All of this resulted in a boom in visitors to the site. With a peak of over 338,000 visitors per day.

Global news coverage. From national networks to CNN.Numerous newspaper and magazine articles.Media coverage valued at over 34.000.000 euros.The most tweeted subject in the world during 3 days.More than 3.900.000 unique visitors from nearly every country in the world.Average time spent on the site: 7 min 14sec.More than 15.000 films uploaded, amounting to more than 45 kilometers of moonwalk. (kilometers - miles)The ultimate example of user generated content according to many professionals in the industry.1.850.000 google search results.More than 120.000 blogs.And of course the unavoidable spoof: The eternal baby drop…