Best Advertising Slogan Awards, an local advertising award in Taiwan exclusively for the advertising slogans, is held every year to celebrates the creativity of Taiwanese advertising slogan.

Unfortunately, there were no great campaigns of publicity for this award over the past years, so it didn’t draw much attention.

The power of advertising slogans has been gradually forgot over time.

Therefore, we want to increase the attention to Best Advertising Slogan Awards and also raise ad workers’ concern about the advertising slogans.

In the visual design, numerous ears and mouths are created at the same height so that the mouth of a person is connected with the next person's ear naturally. They are all connected one by one. We directly visualize the concept of "word of mouth".

The copy on the visual image also enters into the first person's ear from the upper left corner and gets out from the last person's mouth in the lower right corner through myriads of people whispering.

It not only gives the idea more interest when people see the call-for-entry press/poster advertisement, but also makes everyone fully feel the influence of the good and classic adverting slogans.