Spikes Asia

Ear-Bite

ADK TAIWAN, Taipei City / BRAIN MAGAZINE / 2017

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Background

Best Advertising Slogan Awards, an local advertising award in Taiwan exclusively for the advertising slogans, is held every year to celebrates the creativity of Taiwanese advertising slogan.

Unfortunately, there were no great campaigns of publicity for this award over the past years, so it didn’t draw much attention.

The power of advertising slogans has been gradually forgot over time.

Therefore, we want to increase the attention to Best Advertising Slogan Awards and also raise ad workers’ concern about the advertising slogans.

Execution

We think the power of the advertising slogans comes from the sense of “Catchy slogans will go on by word of mouth."

So, in the visual design, numerous heads are created and their ears and mouths are at the same height so that the mouth of a person is connected with the next person's ear naturally.They are all connected one by one. We directly visualize the concept of "word of mouth".

Then we use this visual to design an entertaining interaction mobile website, “Ear Bite Mini Site.” Users can see each slogan be passed on one by one while they scroll their screen. Moreover, users can also tap each head for fun – the head will speak one of the winning classic slogans in the past 24 years of this award.

It not only gives the idea more interest when people play the call-for-entry mobile site, but also makes everyone fully feel the influence of the adverting slogans.

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