Before the Robbie Williams concert started, Radio Energy gave away hot G-strings with a printed logo of Radio Energy on it, to all (most female) fans. Every fan received two G-strings: one to keep and one to throw on stage.

3. The results:The exceptional application letters caught enormous attention and were the number one discussion topic. The telephones at Radio Energy ran hot after the dispatch: + 54% more bookings for radio spots compared to the period of previous year. Many companies booked their radio spots for the first time on this local radio station.