Cannes Lions

RAIL SERVICE

\AUDITOIRE, Paris / SNCF (NATIONAL RAILWAYS) / 2008

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Presentation Image

Overview

Entries

Credits

Overview

Execution

Capitalising on the collective pride of the record for communication actions towards all targets :Federate internal : incentive, goodies, live transmissions and exhibitions in 50 sites.Highlight the 3 partners’ images : 12 privates “high speed travels” for 800 international guests.Attraction to general public : event covering on SNCF building, simulators in 24 stations + operation 574.8km/h on the Seine : a parade of the record-breaking train on the Seine to celebrate actors of the performance.

Outcome

17 January 2008 : « The President of the Argentine Republic, Cristina Fernàndez Kirchner, officially announced that Alstom and its partners IECSA, Emepa, Isolux Corsan have been awarded the first very high speed link project in Latin America, between Buenos Aires, Rosario and Cordoba".

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