Cannes Lions

"Thank You For Not Riding"

PRETTYBIRD, Culver City / UBER / 2020

Film
1 of 0 items

Overview

Entries

Credits

Overview

Execution

Stuck at home filmmakers document their new normal in "Thank You For Not Riding." Appearing as a collection of family home videos, we see our directors’ families, their loved ones, and their homes – laid bare. The vulnerability that radiates from every man, woman, and child, while specific to their situation, is universally felt. "Thank You For Not Riding" acts as a visual time capsule of how compassion, patience, and love helped us get through the uncertainty of 2020.

Similar Campaigns

12 items

Snowstorm

M&C SAATCHI, Sydney

Snowstorm

2022, UBER

(opens in a new tab)