Cannes Lions

RAILWAY SERVICES

G2 PARIS, Boulogne-Billancourt / SNCF (NATIONAL RAILWAYS) / 2008

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OVERVIEW

Description

300,000 visits per day on SNCF.com…the website has to retain and surprise them!

On its innovative homepage, the first corporate website with a 100% Flash design, users can find all the news in texts or videos.

To hop, it’s the idea of this website, built as a variety of television channels: from the ‘Practical’ channel explaining the different reductions and services, to the ‘Ideas and Innovation’ one that gives value to new products.

Furthermore, users can interact with SNCF via a multimedia forum and even if the website leads all company brands, they can access to merchant websites.

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