Cannes Lions

PUBLIC TRANSPORT PASS

RAPP COLLINS PARIS, Paris / SNCF (NATIONAL RAILWAYS) / 2007

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Overview

Entries

Credits

OVERVIEW

Execution

Got hip clothes? Yeah…but there’s one thing you need to make you really rock!Imagine R invents the first online machine to create your own rock'n'roll style of walking.

Outcome

130,000 visitors to the imagine R site in 3 weeks300,000 contacts at Lafayette V.O.More than 5,000 participants in the live show.The partnership with the Lafayete V.O. was renewed in 2007.

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