Cannes Lions

RAY-BAN

R/GA, Stockholm / RAY-BAN / 2013

Presentation Image
Presentation Image
Case Film
Supporting Content
Case Film
Supporting Content
1 of 0 items

Overview

Entries

Credits

Overview

Description

How do you get a young audience that is cynical to advertising to share their own creative vision?

Simple – show them what can be achieved when they stay true to their goals and beliefs.

Introducing the Envision series.

We searched the world for standout individuals who embody their generation’s potential, whether through their lifestyle or commitments.

The visionaries were profiled in short format documentaries highlighting how they see the world differently. Subjects ranged from a homemade space traveler to someone actively redefining the American dream by giving up everything of commercial value.

Execution

We searched the world for standout individuals who embody their generation’s potential, whether through their lifestyle or commitments.

The visionaries were profiled in short format documentaries highlighting how they see the world differently. Subjects ranged from a home-made space traveller to someone actively redefining the American dream by giving up everything of commercial value.

Outcome

The series was just launched, so we don’t yet know results.

Similar Campaigns

11 items

Nike #Minohodoshirazu

CUTTERS, Tokyo

Nike #Minohodoshirazu

2017, NIKE

(opens in a new tab)