Cannes Lions
R/GA, Stockholm / RAY-BAN / 2013
Overview
Entries
Credits
Description
How do you get a young audience that is cynical to advertising to share their own creative vision?
Simple – show them what can be achieved when they stay true to their goals and beliefs.
Introducing the Envision series.
We searched the world for standout individuals who embody their generation’s potential, whether through their lifestyle or commitments.
The visionaries were profiled in short format documentaries highlighting how they see the world differently. Subjects ranged from a homemade space traveler to someone actively redefining the American dream by giving up everything of commercial value.
Execution
We searched the world for standout individuals who embody their generation’s potential, whether through their lifestyle or commitments.
The visionaries were profiled in short format documentaries highlighting how they see the world differently. Subjects ranged from a home-made space traveller to someone actively redefining the American dream by giving up everything of commercial value.
Outcome
The series was just launched, so we don’t yet know results.
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