Cannes Lions

REAL ESTATE

THE VIDAL PARTNERSHIP, New York / CENTURY 21 / 2005

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Overview

Entries

Credits

Overview

Execution

Nineteen mini-shows aired over 13 weeks in Q2, which is the key home buying period. Tune in 30-second ads ran on the network promoting "Camino a Casa con CENTURY 21" as a programme. Twenty-three second vignettes comprised of content and thirty-second CENTURY 21 tags ran from the middle of April to July, further emphasising CENTURY 21’s brand messages. Telemundo.com featured photos and bios of the CENTURY 21 professionals and message board posting.

Outcome

When the segments aired, there was an average increase in call volume of approximately 800%.

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