In a country of 1.4 billion people:

Over population is a reality

Infrastructure inequality is a reality

Pollution is a reality

Gender gap is a reality

The great tech divide is a reality

Keeping these realities of India in mind and also the fact that India is the world's largest tech talent hub, the ask was to create a platform that builds affinity towards Samsung's key pillars: tech-based solutions and innovations.

A Reality Show today that could fix the reality tomorrow: Solve for Tomorrow. This initiative gave a platform to the brilliant but untapped talent-pool of the world’s biggest tech hub – India. And asked young minds to come up with tech-based solutions to existing problems. Just like the brand, Samsung.

We announced the show via social

We hand-picked a panel of judges

We auditioned the best of the best

We shortlisted the top 10, then top 5, and then the top 3

We streamed this on OTT channels

We aired this on national television

We turned the top 3 ideas into successful start-ups

We coupled the one thing that Samsung, as a brand, and India, as a country have in common: tech-based solutions today for a better tomorrow. We initiated a REALITY SHOW THAT FIXES REALITY TOMORROW. To achieve this, we invited young minds from the country to come up with ideas and tech-based solutions today for a better tomorrow. Additionally, to build a strong youth connect, we made problem-solving fun (as an entertaining reality show) no matter how serious the problems.

A Reality Show today that could fix the reality tomorrow: Solve for Tomorrow. This initiative gave a platform to the brilliant but untapped talent-pool of the world’s biggest tech hub – India. And asked young minds to come up with tech-based solutions to existing problems. Just like the brand, Samsung.

We announced the show via social

We hand-picked a panel of judges

We auditioned the best of the best

We shortlisted the top 10, then top 5, and then the top 3

We streamed this on OTT channels

We aired this on national television

We turned the top 3 ideas into successful start-ups

Reach: 20 million

Total video views: 6.29 million

Engagement: 189.8k

As the task was also to connect with the youth, we made problem-solving fun (as an entertaining reality show) no matter how serious the problems.