Cannes Lions

RECYCLED CARTRIDGES

MERCERBELL, Sydney / FUJI / 2007

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Overview

Outcome

A total reversal of the downward trend:37% rise in recycled brand cartridges ordered – 7% over target – reversing monthly drop in orders, and first rise in orders for 20 months.52% increase in New Business orders placed – double target – largest growth in orders for 5 years.

25% revenue increase for total cartridges ordered – 10% over target – largest increase in over 2 years.

82% revenue increase for recycled cartridges ordered – 52% above target – greatest number of recycled cartridges sold in a 2 month period since product launch.ROI $7.64 per $1 spent – target was $3.

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