Cannes Lions
YOMIKO ADVERTISING, Tokyo / FUJI / 2014
Overview
Entries
Credits
Execution
By delivering a story divided into two banners, we have developed the banner called 'the Imagination Banner' which allows people to enjoy the full story for the first time, only when the two banners appear simultaneously by chance.
We have redesigned the EyeSight as a “robot to secure people’s safety”by a popular Japanese animator, Shoji Kawamori.
we delivered the original animation movie consisting of a story in five episodes.
Outcome
We made a success in terms of inciting people to click the banner by letting them imagine “the rest of the story”, “the meaning of the banner” and “”when and where the next banner would appear”.
By offering the imaginative banner which made people to enjoy spontaneously, we succeeded to raise the click rate 10 times more than the average.
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