Cannes Lions

RECYCLED REFUSE BAGS

SAATCHI & SAATCHI SOUTH AFRICA, Cape Town / TUFFY BRANDS / 2011

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These commercials celebrate the fact that Tuffy 100% refuse bags always come back tougher. To dramatise this each spot shows a protagonist being placed in a nasty situation, only to emerge victorious by uttering a 'tough comeback' to the offending character.Here our protagonist Ed Masters is heating up his homemade soup in the office kitchen. When two work collegues join him in the kitchen. One tells him that he enjoyed reading his report and asks who wrote it for him. In his response, Ed asks "who read it for you?"And quietly walks away.

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