Cannes Lions

RED CROSS BLOOD DONATION

OGILVY & MATHER VIENNA, Vienna / RED CROSS / 2012

Film
Film
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Overview

Entries

Credits

Overview

Execution

Every summer, almost every Austrian becomes an unwilling blood donor as millions of mosquitos are harassing us. Especially when sitting outside, for example in wine gardens & taverns.So we decided to distribute anti-mosquito-sprays, labeled with the motto 'Every drop counts - blood donation saves lives'.The spray flasks were produced in April and in July, at the peak of the mosquito plague in Austria, we tasked promotion teams to hand them out to the thankful guests in the wine gardens & taverns of Vienna.

Outcome

Normally the number of blood donations reduces by around 10% within the summer and holiday months but this year the number remained consistent thoughout the whole year.

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