A girl orders drink at a lazy Caribbean bar. The barman adds a slice of lime. Then another slice and another slice. Compulsively he stuffs the glass chock full of limes and, pleased with efforts, hands the glass to the bemused girl. Cut to the barman now enjoying lime flavoured Red Rock Deli chips. The reason for his behaviour becomes apparent, because once you've eaten Red Rock Deli...a little flavour is never enough.