Cannes Lions

Relax There's TurboTax: Humpty

WIEDEN+KENNEDY, Portland / INTUIT / 2017

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We used the Super Bowl as the stage to tell a three-act story featuring one of the most famous storybook characters of all time—Humpty Dumpty. After hundreds of years, we finally answered the question no one’s been asking: what exactly was Humpty Dumpty doing on that wall? We’re not sure who created this beloved character, but we’re pretty certain they’re rolling in their grave.

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