Cannes Lions

Remarkable You

BBDO NEW YORK / MACY'S / 2019

Film
Film

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Overview

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Remarkable You highlights powerful and confident women, feeling empowered by their look, juxtaposed with the beat of the feminist anthem “Just A Girl.” We chose to use the original track sung by Gwen Stefani, a feminist icon herself, to stay true to the ironic message the song portrays.

The punk beat of the track helped us bring a rebellious message to life. These women stand against the misconception that beauty and brains are mutually exclusive, by proving that they are anything but “just a girl.”

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Remarkable You

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