A block of five TVCs, separated by TVCs of other brands. National daily press: emphasis on the brand?s safety philosophy. Radio: connection of brand message with commercial offer (up to 3,500 euro above estimated value of the old car, when purchasing a new Renault). Plastic bags with St. Christopher medal hanging on billboards to increase awareness.

Clicks on the minisite: In May: 16,267 (over 520 a day). In June: 50,346 (18,000 on the Safety Day).Mailing response: 1,683 counselling interviews.1,598 requests for information material. 735 test drives.