Cannes Lions

RENAULT CARS

PUBLICIS COMMUNICATIONS SCHWEIZ, Zurich / RENAULT / 2013

Case Film
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Presentation Image

Overview

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Overview

Description

Most people lack the time to read entire NZZ articles.

Therefore Renault – with NZZ online – developed a tool to increase reading speed. The Renault Speedreader.

One click on the banner and up pops a choice of reading speeds:

As quick as a Renault Twingo?

Quicker – like a Renault Clio?

Or the quickest – like a Renault Megane?

Another click – the Renault Speedreader begins.

Normal reading speed is 200 words a minute. With the Speedreader – and a bit of training – one can read an NZZ article three times faster.

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