THE TASK:With almost 200 HP, the Clio Renault Sport is Renault’s turbocharged model. In order to position the Clio in an overall more sporting context, advertising is focused on the Clio RS.

CREATIVE OBJECTIVE:The Clio Renault Sport accelerates all media. Interaction with the target group becomes a core element of the campaign. The Clio, constantly speeding past and, for this reason, always in a blur of motion, is the recurrent theme in all communication channels (TV, Outdoor, Online and Promotion).