Cannes Lions

RENAULT CLIO SPORTWAY

PUBLICIS GRAFFITI, Buenos Aires / RENAULT / 2009

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It begins when a chinese dry-cleaner tries to charge a guy a crazy amount of money for a simple spot. Then you can see what happened earlier that day: the guy gets into a Renault Clio Sportway with a six-pack of sodas; but he didn’t know about this car’s power, so the moment the car starts he spills all the sodas all over his jacket.

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