Cannes Lions
PUBLICIS CONSEIL, Paris / RENAULT / 2009
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To help promote the new 7-seater Grand Scenic model, Renault has bred rabbits. Errr... rabbits. Renault’s agency teamed them up with Ubisoft, the gaming company behind Rayman Raving Rabbits to create a series of animated ads. They go under the French title "The Lapins Crétins test the New Grand Scénic".Through 8 films, the "raving rabbits" have fun testing and torturing the new Grand Scenic to demonstrate all key points of the new model; the audio and navigation system, the storage possibility, the trunk, the roominess as well as the parking assist system.
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