Cannes Lions

Rennie Big Meal

J. WALTER THOMPSON GROUP GERMANY, Frankfurt / BAYER / 2016

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Overview

Entries

Credits

Overview

Description

We go into the realm of our animal and turn the food chain upside down: The mouse swallows the cat. No wonder that because of this action of swallowing way too large chunks, the stomach of our animal is about to burst. With all of the unpleasant side effects such as bloating, abdominal pressure and heartburn, what people like us understand only too well. But with Rennie® the problem is quickly digested.

Execution

To get our message and our reliable agents into the consciousness of people, a poster campaign was launched in selected cities in Germany, and was placed as City Light Posters at busy bus and tram stops. Especially where we were expecting many contacts with our target audience.

The illustration was created in close collaboration with a passionate Illustrator and a special design for this style of drawing.

Outcome

Since the campaign will launch in April 2016, measurable results are not available within due time for the Cannes entry.

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