Cannes Lions
ATLETICO INTERNATIONAL, Barcelona / PROCTER & GAMBLE / 2010
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We see two REPLAY fragrance bottles painted with watercolours. A drop of water falls onto them and the colours start to blend, creating a bohemian woman looking flirtatious at a bohemian man. A watercolour drop runs and creates the couple running over a field. The watercolour field flows further and suddenly becomes the hair of the woman. We now see her surprised face look up as a beautiful tree blooms right in front of her eyes. From the tree the colours blend into the sensuous image of the man kissing the woman, and as the colours immerge out of her head a few last drops blend into the REPLAY fragrance bottles. SUPER: REPLAY your fragrance. VO: The new REPLAY fragrances, you can reactivate with one drop of water
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