Cannes Lions

REPORTERS WITHOUT BORDERS

DDB TRIBAL DÜSSELDORF, Dusseldorf / REPORTERS WITHOUT BORDERS / 2012

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Outcome

In just one day we collected hundreds of signed claims for Wladimir Putin. Even from Russia. And by that we got another great result from the initiative 'Power of Pencils' – its unpayable outcome: peoples’ attention.

Without investing in media, we reached thousands of people from all over the world. News webpages like ntv, Welt or Tagesschau supported us by spreading our message in the daily news.

Even Wladimir Putin got involved, although he probably didn’t hear about our activity in the Russian news. Instead he got a small box full of powerful words, proving the 'Power of Pencils'.

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