We created The Responsive Treadmill. We intervened two treadmills and synchronized them to animations that responded to the velocity of the runner. The greater the rhythm, the faster the animations. The Responsive treadmill gave people the opportunity to try out the products in an engaging way, making them feel relax and in an immersive ambient, even when running in a treadmill.

We created an innovative experience powered by a product trial, based on the Nike Zoom Campaign. Intervening two treadmills and synchronizing them to screens that had 2D animations, based on the visual center of the campaign. The challenge was the small amount of elements we had. Just a small color scheme (two colors), typography and vectorial elements. The result a beautiful 2D animation that responded to the velocity of the runner. The greater the rhythm, the faster the animations went, giving the sense of immersion and speed.

The use of the treadmill is increasing from week to week. Consumers are able to try a the products in an engaging way, and get the chance to be in contact with the brand in a different way, when being inside the store.

Above all, 90% of those who took part in the experience made a purchase.