All the big pizza players with their big budgets are in Dubai. So how can a small pizzeria compete on a limited budget? With a local insight. Over 200 nationalities and subsequent language barriers make ordering a pizza more frustrating than convenient. So we turned this into an opportunity.Our strategy was to make home delivery from Red Tomato an experience no other pizza brand had done before. So we invented a new pizza delivery system. The VIP Fridge Magnet helps loyal customers feel valued, makes ordering one-touch and helps Red Tomato pizzeria stand out from the big brands. This is no ordinary fridge magnet: It doubles as a pizza emergency button!

In mid-February, we delivered Red Tomato fridge magnets to loyal customers via pizza delivery drivers over 4 weeks.

Customers could activate it by connecting through Bluetooth® with their mobile phones. With just the press of a button, it would automatically place an order for their favorite Red Tomato pizza whenever a craving struck.And if fans found a new favorite, they could simply edit their preferred order online, with the pizza magnet updating their selection on the spot.In addition, a YouTube teaser video was created to make other customers realise what they were missing out on.

In just 4 weeks,On a total marketing budget of $9,000: Deliveries increased by 500%3,240 requests from existing customers 97,133 requests from new customers Over 12,000 mentions9,400 news stories worldwideOver $8m in free mediaFranchisee opportunities around the world