Cannes Lions

REVOLUTIONARY CONCEPTS OF CAMPER FOOTWEAR

WYSIWYG COMUNICACION INTERACTIVA, Madrid / CAMPER / 2005

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The space called "A Little Better, Never Perfect", comes to life with the idea to present and help users get to know four revolutionary concepts found in various Camper models: Coco Footbed, More Energy, Wabi Components and More Light. Four interactivities surprise the users, submerging them in the different universes that surround to each one by these innovations (nature, energy, the slightness and simplicity).

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