Objective:To show the shoes catalogue for the season autunm winter 06, asociating it with the images of the current campaign.

Concept:The important bit is not where you go, but the experiences aquired in the journey. That’s why in this season I don't choose a destination, instead I choose the shoes I travel with and I let them decide where to go. I go where my shoes take me. Where my Camper shoes take me.

Target:Middle, Middle-high class men and women.