How did we challenge the common misconception that High Street banks can’t offer you the best savings products on the market? We mailed a real shopping bag, complete with the headline ‘you don’t need to shop around for one of the best savings rates on the High Street’. Once opened, the all important saving rate is revealed along with the message ‘one of the highest rates on the High Street from Lloyds TSB.’A financial mailing unlike the thousands that person has already received - a DL envelope with a massive APR rate printed on the front.

The shopping bag proved to be a fantastic success, achieving the key objective of opening more Reward Savings accounts than the control pack - by a massive 33%.The ‘Shopping Bag’ also managed to dramatically increase the average opening balances of the accounts, from £7,956 for the control to £8,692. This resulted in generating an increase of invested balances by an amazing £3 million!