Dubai Lynx
GOOD PEOPLE, Cairo / REXONA / 2019
Overview
Entries
Credits
Execution
We wanted to create a sing-a-long song as memorable as the infamous “ABC” song that’s ingrained in all our minds. The beat had to be somewhat catchy while being easy enough to sing-a-long to. And just like the ABC song, each definition had to be snappy, witty, while being easy to remember. And because the alphabet is long, we chose not to rhyme, and instead kept it unpredictable.
And of course since most people who watch football aren’t children, the music couldn’t be too kiddish- so it was a mash up between upbeat yet monotonous tempo and a football chant; making it the very first alphabet chant.
Similar Campaigns
12 items