Cannes Lions

REXONA FOR MEN DEODORANT

GRUPO W, Saltillo / UNILEVER / 2007

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Description

Promotional site from the new deodorant line of Rexona for Men made for Mexico and Latin America, supported in the concept of the campaign Stunt City made for the same brand. In the site, the user will know about Action City, watch the tv spots and receive information about the product.The predominant target are 18 to 25 year old men who like to have an active life and feel secure of having a good image, since they like to dress well and live with the new technology.

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