The ad could hardly be more timely, reflecting the truth that many British Summer holidays have rainy days which leave Mums looking for things to do with their child. As the rain pours down outside, Mum is left looking for things with which to entertain her bored children cooped up inside. Rice Krispies comes to the rescue with the Colouring In pack, which gives her and her child something fun to do together in spite of the rain. The commercial depicts families stuck inside caravans, beachside huts and cars parked up in front of rainy seaside, all of whom are rescued by the Rice Krispies Colouring In pack.

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