To create awareness that there is help available for severe cases of perspiration and body odour in the form of Right Guard body spray. Our target group were men and women who don’t want to work up a sweat.

On buses and trains lots of people are usually closely crammed together. That is why we installed a special kind of rescue system. In cases of emergency Right Guard was there to save everybody from unpleasant body odours. And for the more severe cases victims were able to call us on our emergency hotline to ask for free samples.

The campaign caused a furore and generated a large amount of interest with an average number of 800,000 contacts during the two-week campaign. Since then over 6,500 product samples have been ordered making it the most successful direct campaign of the year.