February to May 2016 was the Philippine election period. A lot of people were so invested in their political bets that many resorted to mudslinging and black propaganda.

We needed to be quick in our execution – we needed to post OOH reminders as election-related issues came along. Thus, we chose to go the hand-drawn illustration route. And we depicted the mouth as a laptop, a desktop and a smart phone since a lot of election-related negative opinions were said online; and the negative words were illustrated to look like dirt that needed to be rinsed.