Cannes Lions
Y&R LONDON, London / BBC / 2017
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In this film we see a range of Brazilian animals competing to survive, it is quite literally ‘survival of the fittest’. But as the film continues we realise each animal is performing an Olympic sport. A jaguar became a sprinter, caimans became synchronised divers, an anteater became a hammer thrower, a sloth became a gymnast. The pace of the sporting montage builds to a climax as we reveal each animal is really a human athlete, preparing for the Rio Olympic Games.
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