Cannes Lions

Rivalry

HUNGRY MAN, Los Angeles / PLAYSTATION / 2018

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Film
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Overview

Entries

Credits

Overview

Description

To create an ad for the new Playstation game "Star Wars Battlefront II" by following two friends who have a little rivalry going on as they grow up together. It culminates to them playing the new Battlefront II game and fighting within the Star Wars world.

Execution

This film was created in mind with having a special long form for the web and a truly inspired :30.

Outcome

It garnered praise and was liked across multiple generations. It tied together the idea of romance and love of action movies, catering to people who like both genres.

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