Cannes Lions
41?29! , Istanbul / RENAULT / 2013
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Description
Renault Turkey Facebook Page was about to hit one million likes. We took our fans on a road trip from Bursa, hometown of Renault in Turkey, to İstanbul. We used the dashboard view from our car as Renault Turkey’s Facebook cover photo. With each new like, the cover photo was updated and the car moved further.
After 32 hours and 233 km's, we made it to Istanbul with more than 1-million likes.
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