We used the radio itself, its fanpage do Andreas Kisser's page on Facebook as the main channels to promote the app.

Besides that we released a tutorial video to explain the way the app functions to the users. In less than two weeks Rock Snooze reached more than 1,600 downloads and more than 3,500 views on YouTube. Not mentioning the appearances in some of the main technology, music, advertising and news blogs in the world.