Cannes Lions
AFRICA, Sao Paulo / 89FM A RADIO ROCK / 2013
Overview
Entries
Credits
Execution
The app is relevant for the Radio because by spending little money, we can make it extremely clear that the station is back with full strength. In addition, whoever likes Rock is in closer contact with 89FM from the moment they wake up.
Outcome
In less than two weeks Rock Snooze reached more than 1600 downloads and more than 3,500 views on YouTube. Not mentioning the appearances in some of the main technology, music, advertising and news blogs in the world.
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