Cannes Lions

RODENSTOCK EYEWEAR

SERVICEPLAN, Munchen / RODENSTOCK / 2007

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The “giant banana skin” visualises the product benefits of the new Rodenstock varifocals in an optimum way: with the new lenses from Rodenstock you can see so well that you can be sure never to slip on a banana skin again (can’t be missed).

Outcome

Because of the enormous recall by customers and traders after the placement in Berlin Friedrichstraße, Kudamm and Central Station, RODENSTOCK will perform this installation in other cities as well.

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