Cannes Lions
SERVICEPLAN, Munchen / RODENSTOCK / 2007
Overview
Entries
Credits
Execution
The “giant banana skin” visualises the product benefits of the new Rodenstock varifocals in an optimum way: with the new lenses from Rodenstock you can see so well that you can be sure never to slip on a banana skin again (can’t be missed).
Outcome
Because of the enormous recall by customers and traders after the placement in Berlin Friedrichstraße, Kudamm and Central Station, RODENSTOCK will perform this installation in other cities as well.
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