Cannes Lions

RODEO & LASSO CHEESEBURGERS

MEDIACORP, Singapore / BURGER KING / 2011

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Overview

Description

The brief that came in from the client emphasised a single selling point. That Burger King was offering their burger at a ridiculously low price. The client was emphatic about getting that point across to the audiences in a way that would make people sit up and take notice. So, the proposition of "feeling like you've robbed Burger King" was executed in the radio ad.

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