In an attempt to extend their message to anyone who might influence software decision makers, SAP ventured outside the traditional B2B tech advertising realm with the “Biz Pro” iAd.

We tapped into the mobile gaming trend by developing an addictive drag-and-drop/color match mobile game, allowing players to ‘activate’ SAP solutions and transform a business. Simple, fun, and relevant

– the SAP team engaged the target market like never before.

The game launched as an iAd on Apple’s iAd network, running from November 1st to November 30th, 2012.

The iAd generated 3.4 million impressions, and the average time spent with Biz Pro was 112 seconds

– nearly double the typical iAd. 63% of people who started the game finished it, and the bounce rate to the site was less than half the campaign mobile average.

The game was so successful that Apple selected the SAP “Biz Pro” iAd to be featured in the iAd Gallery.

In an attempt to extend their message to anyone who might influence software decision makers, SAP ventured outside the traditional B2B tech advertising realm with the 'Biz Pro' iAd.

We tapped into the mobile gaming trend by developing an addictive drag-and-drop/color match mobile game, allowing players to ‘activate’ SAP solutions and transform a business. Simple, fun, and relevant – the iAd subtly introduced SAP technology in a fun and engaging way.

The iAd generated 3.4 million impressions, and the average time spent with Biz Pro was 112 seconds – nearly double the typical iAd. 63% of people who started the game finished it, and the bounce rate to the site was less than half the campaign mobile average.

The game was so successful that Apple selected the SAP 'Biz Pro' iAd to be featured in the iAd Gallery.