Brief: SAP announced its new software solution for small and midsize businesses. They asked Ogilvy to develop a integrated campaign. Within the campaign a campaign site should show prospects the product functionality and benefits in a simple and convincing manner. The target was to focus on the software benefits and to show the prospects that a solution for their needs is available. Furthermore, existing content would be transformed and clearly branded in the typical SAP Business One campaign look, and feel to fulfil the prospects expectations. The campaign site will be adapted into several languages, and be created efficiently and within a short period of time, to enable a global roll-out. Solution: Facing both technical and communication challenges, the agency decided to build an emotional world surrounding the software on the campaign site. Starting with an emotional entry, the user is surprised by the smoothness of being introduced to a technical and complex product within an typical daily business/office enviroment. Introducing role models and coping with daily issues, was familiar to the prospects. They face a mirror-like campaign site that tease the main benefits of the software solution. They are given only relevant information in a convincing way, without causing confusion, and direct call to action: 'Click here to order Demo-CD-ROM'.