Cannes Lions
NEUE DIGITALE, Frankfurt / ADIDAS / 2002
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Objectives:Launch and promotion of the latest adidas running technology a3 and thus establishing adidas as the performance brand in running.Target Group:All runners - from beginner to marathon freak.Synopsis:The site presents the latest in adidas energy management system a3. It features the technology, the shoe and the development of the shoe. A sumptuous flash-animation explains and shows the benefits of the new technology and enables the user to experience a3.
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