Cannes Lions
HAVAS WORLDWIDE DÜSSELDORF, Dusseldorf / CITROEN / 2014
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We convert two CITROËN C-ZERO into a pair of running shoes. During Germany’s biggest running event – the Berlin Marathon – these two “shoes” moved side by side like runner’s feet through the streets of Berlin as close as possible to the race track. Our ecological and charming message to all athletes and spectators:
CITROËN MULTICITY RUNS AS CLEAN AS YOU.
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