Cannes Lions
CHEIL WORLDWIDE COMMUNICATIONS, Johannesburg / SAMSUNG / 2010
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Description
94.7 Highveld Stereo, a local radio station, runs an on-air competition in which they play sound effects and invite listeners to call in and identify them.In 2009, Samsung Mobile sponsored the competition and, to promote their S7350 mobile phone, we utilised sound effects to describe the phone's array of features.
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